Putting the patient at the centre: Phillipe Kirby, Account Director, Merck




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Video title: Putting the patient at the centre: Phillipe Kirby, Account Director, Merck
Released on: July 08, 2014. © PTV
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In This Episode:
    82% of physicians want to receive information digitally, via smart phones and tablets.
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82% of physicians want to receive information digitally, via smart phones and tablets. This means that pharma have had to address their communications processes. In this interview filmed at eyeforpharma in Barcelona, Phillipe Kirby, Customer Engagement Capabilities Lead at MSD explains to Fintan Walton how they are working with doctors to co-create solutions and help them to help their patients.
82% of physicians want to receive information digitally, via smart phones and tablets. This means that pharma have had to address their communications processes. In this interview filmed at eyeforpharma in Barcelona, Phillipe Kirby, Customer Engagement Capabilities Lead at MSD explains to Fintan Walton how they are working with doctors to co-create solutions and help them to help their patients.
Phillipe Kirby
MSD
Merck, Sharp & Dohme